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  • Writer's pictureCaline Malek

Sweet smell of success for Saudi creator of male-grooming products with an Arabian twist

  • Waseem Sendi, creator of an Arabian beard-oil range, sees no reason why locally inspired brands cannot compete with global ones

  • Sendi and Samya Fetyani started out with a small budget, concocting beard oils in their kitchen with distinctive Arabian fragrances

Arab News

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