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How Saudi events company Midwam lifted tourism and leisure experiences to a whole new level

Writer: Caline MalekCaline Malek
Jan 27, 20221 min read

  • Jeddah-based firm celebrates Saudi culture by leveraging augmented, virtual and mixed reality as well as AI

  • For the 2021 AlUla Dates Festival, Midwam transported visitors through time with a living, breathing souq

Arab News


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